Sunday, April 24, 2016

Week 15 Reading Reflection

One of the things that surprised me about this week's reading on the basics of running a business and how it does not change from New York to China to India was that one is able to obtain similar profits and results whether conducting business with wealthy and not wealthy people in a  sense of the basics. Simple automatization undercounting procedures do indeed help out immensely in the Third World as well as global financial hubs. If I had two questions for the author I would ask in what ways conducting business in places such as India differ from places such as Europe or China. I would also ask in what ways could shying away from customer relations affect a company that conducts mainly business in India. I did not find anything confusing or anything that I specifically disagreed with in the reading.

Final Reflection

Looking back at the semester in this final reflection I feel a bit moved and certainly proud of how far I have come as a student, an entrepreneur and mainly as a person. My most formative experience is also on that I am certainly most proud of. It was not necessarily reaching out to potential customers or gathering feedback from experts and peers; but rather the class as a whole and how it changed my mindset whenever I approach things. I am now more dedicated and feel that with proper preparation, drive and work ethic many things that seem too grand are actually completely doable. One of my most joyous experiences was definitely giving money away, there was just something great and fun about that part. Comparing myself and my entrepreneurial mindset from today and the one I had back at the beginning of the semester I would say I have grown as an entrepreneur. While I can't say I know everything there is to know, and probably never will, I have begun a journey with a different mindset and that I believe is a great start. One recommendation I would definitely make to students taking this course in the future is to stay ahead of the curve. Do you think its alright to turn things in the day before they are due? Try having them done 4 days before. Think you can be done 4 days before? Try a week early. These things help foster a go getter mindset that will have you reaching to be the best you can be and that is a huge help with this course, in an entrepreneurial environment in general and life as a whole.


Tuesday, April 19, 2016

Venture Concept No. 2

The time has come to revisit one of my old posts about my venture concept. This time I will be adding at the end of my original post some of my thoughts about the feedback I received and my vision on how I plan to change my venture given the feedback and my considerations on it.
My idea first arose from observing; as in many cases, when one observes the world around, it becomes easier to identify things that aren’t being fully taken advantage of and therefore improve them. Another common occurrence is the identification of a problem and the subsequent creation of a solution. Well my venture concept is based on the latter, as I one day observed a pet owner frantically search for her missing dog. This event reminded me of my younger days, where I would chase my dog around my neighborhood every time it ran away and sometimes I was simply unable to find it. This motivated to find pet owners and simply ask questions; through such simple inquisitive means I was able to generalize that there is no current means for a pet owner to properly and reliable locate its pet. This generalization was able to bring to light an issue that many local pet owners suffer from, thus creating a target market for me. This newly found market consisted of young adults ages 18-30 that owned pets. In a geographical sense, this audience was mostly local due to my confinement and limitation to the city of Gainesville. The fact that pet owners value their pets so highly translates to immediate demand for any means of locating them if lost; yet while this opportunity seems to present itself locally, it is only logical to extrapolate this situation to any town or city with a big enough population of pet owners, thus allowing for the creation of growth for this venture. Thus began the process of creating a solution for this newly found opportunity. The creation of a solution isn’t always as easy as some might perceive it to be, rather it is a meticulous process in which many ideas are subjected to trial and error more times than I’d care to count. Nevertheless what really seems to drive a good venture is a reliable innovation that appeals to a certain market, in my case, local young pet owners. In due time, I came up with an idea which can be considered incrementally innovative as opposed to radically so. I thought that there are current ways to locate lost pets, through installation of chips and other devices that allow for localization of an animal. This process, however, has a cost drawback as not many young adults have the means to afford such an expensive process. This is where I decided to take advantage of a currently popular means of interaction, social networks. Through the modification of a basic network plan, I would in theory be able to create an interconnected social structure dedicated to pets, whether it is finding them or simply interacting with other pet owners. This way I am not creating a drastically new idea, but rather modifying an already successful one and repurposing it to fit the needs of pet owners, my target market. Through the creation of this application and possibly a website, I would attract the attention of many businesses who provide services as well as products to pets and pet owners alike. This source of revenue would be highly marketing based, with some side revenue collected from selling data such as user preferences and interests. With the creation of this new application, users will be able to easily access a network of similar individuals with common goals besides simply interaction. The original goal of this venture is to allow for pet owners to easily and accessibly engage in the finding of their lost pets. What makes this venture especially attractive is the simplicity of access and usage; the user interface will be as simple as some of today’s leading social networks. This venture will be organized as a tech company, driven largely by programmers and information technology employees as well as marketing personnel in order to spread the brand, thus ensuring appropriate staff is in charge of tackling any issues or problems that might arise. My most important advantage going into this venture is the untapped market I will be exploiting, as I am the first to enter this market, I will hold a large market share with virtually no direct competitors. My next target opportunity will be to spread the usage of my network to a national scale and firmly grasp bigger cities and major metropolitan areas. The feedback I have gotten has been overwhelmingly supportive. I cannot express into words how helpful the students in this class have been; whereas I initially thought many would simply type in vague comments that wouldn't be much help, the feedback proved to be vital in shaping the way that I conduct my venture. This being said, I plan to expand to larger markets once I prove that my venture can be sustainable and profitable in a local one.


Sunday, April 17, 2016

Week 14 Reading Reflection

The biggest surprise to me in this chapter is that there is so much focus and content into the social entrepreneurship and ethical challenges of entrepreneurship. I previously was pretty certain that there were little ethical challenges and dilemmas when compared to jobs that can be just as stressing. I found out I was pretty wrong too, as a company often faces challenges on a daily basis, much more than i thought.
One thing I would ask the author is if there is any way that these 2 chapters tie together, as I want to be able to visualize social entrepreneurship when it is compared and contrasted with the corporate some of entrepreneurship. I also would ask if there is similar growth and advances in both areas? Or which one seems predominantly the right one.
I did not have any confusing material that I countered while reading the chapters and also I seem to agree with the authors on both of these chapters and what they entailed.

Friday, April 15, 2016

Google Gold



Search Engine Optimization is a term that many throw around and often times try to define yet there are really few who truly understand the meaning and the power and importance behind it. A few of the things I tried to do in my blog in order to increase hits in search engines is to use regular, every day words that people will oftentimes search for on the internet, this will increase the likelihood of one of their hits being my blog. Also, I tried to keep the language relatively simple as opposed to super complicated so that my blog could really be understood by a majority who may not be such an expert in a certain field. Lastly, I simply tried to keep things interesting, this blog wasn't so much a requirement for the class but rather a means through which I can tell of my accomplishments and failures and experiences in it.
My key words were things that could relate to the topic I was talking about, and I don't just mean entrepreneurship in general but rather pets, finding lost pets and mobile applications. This I believe will target a certain audience that will be more likely to be interested in my blog and future plans than your average person on the internet. While my key words at first started with pet related cases, it evolved as my venture evolved and once I had a more complete idea of what I wanted, my key words reflected that change as well.
To be honest, there must have once only one instance in which I can recall I used social media when referring to my blog, and that must have been a complaint about all the upcoming assignments I had to do, which was quite sarcastically worded on Twitter. It got a couple of likes though.
My most viral post was my Elevator Pitch No.1, I believe this was the case due to this being my introduction to my main idea and the concept that I would be working towards for the rest of the semester. Thus I feel it is important that people first understand my idea in order to fully grasp any other of my subsequent posts.
I did not make it to the first page of google, as it seems that there are quite other websites out there that talk about pets, pet finding services and application development services in general. I could not find my own blog as it must have been buried very deeply in there somewhere (I looked up to page 8, then gave up and grabbed a beer).


Wednesday, April 6, 2016

Very Short Interview Part 2

When I look back at my original interview with my choice entrepreneur, I think that I covered only the very basics and the essential foundation of what it really means to be an entrepreneur. Now that I have progressed in this class, I realize that there is a lot more depth to the matter and a lot more meaningful questions I could gave asked.

The following is a translated transcript of a Skype call:

Q: Thank you for taking the time to talk with me again, I am basically following up with my last interview now that I have learned and experienced a greater deal of the field of entrepreneurship. Looking back again to your beginning years as an entrepreneur, was there any time in which you thought you had utterly failed? What was that like and how did you deal with it?

A: Im glad you got back to me, it is always a pleasure to talk with future entrepreneurs. Yes, there were actually a few failures before my initial success; I often thought the work I was doing wasn't worth it as I constantly had to start over quite a few times. When it comes to how I dealt with it...I mean, it was rough, you know? Losing everything you work for not once but multiple times. Yet I kept trying because what else was I gonna do? Give up after all this? No way.

Q: How did you go about raising capital for your business? How did you get the gears moving?

A: I was lucky to have been blessed with an affluent family who helped me a lot when it came to funds. Nevertheless that was just start up costs, what really got us going were government contracts. You have to understand that in a country such as Ecuador, a lot of wealth circulates around government and any close ties to it, so naturally I aimed at where the money was.

Q: What have you learned about this entrepreneurial journey as a whole that you can say you are able to widely apply it to your everyday life? What stuck with you?

A: To be perfectly honest, it was failure. I learned from it like a mistress teachings you things, you know? Haha. I learned to fail and I learned not to fail in the same way twice, that way I can say I am always moving forward, and that is something I think you can apply to life in general.

Q: Thank You so much Nelson, you have been a huge help for me in this class and in counsel for my venture.

A: Anytime! Tell your dad I say hi, will you?

During this interview, I fell a lot more comfortable not only with myself and the entrepreneur but also  with the subject at hand. I felt I was able to ask much more meaningful questions that probed deep into the essence of the entrepreneurial journey as opposed to my first interview where I feel I only skimmed the very surface. I could tell that the entrepreneur thought of me in a different way, maybe it was the fact that I seemed more knowledgeable on the subject.

Tuesday, April 5, 2016

Celebrating Failure

One of the things that has always gotten to me is my lack of appropriate work ethic. I have been trying to recently change that and actually do my assignments in an early fashion so as to not be rushing at an incoming deadline in a last minute kind of way. However, I have seen little progress in that situation and I find it frustrating how I often can be so decided on doing work but most of the time simply lack the motivation to get started. I have failed at this change in midst a number of times this semester and to be honest, if I learned anything at all it is that I am not good at this change in lifestyle kind of thing, maybe its just not for me. I will keep trying nevertheless because I think that if I ever do achieve this change it will be beneficial for me in the end. The way I handled this repeated failures is by simply trying again, there are still assignments to do and even though I have started doing some things in advance, the harder stuff I usually leave for last, I still do not know why. This class changed my failure perception by helping me better analyze which risks I take and why, because it is senseless to take risks just for the sake of it, but rather if you truly believe something will come out of it and are willing to work for it then it is perfectly fine to take risks.



Week 13 Reading Reflection

What really surprised me the most this reading when I learned about it was all the different sues that a valuation of a company has. Whereas before I only thought of a valuation when it came to a business selling point of view, I know now that they can be used for raising capital, determining inheritance tax and and establishing stock option plans for employees.
If I had the opportunity of asking a couple of questions to the authors I would probably ask them what conditions would entail a company to use a certain valuation method over the other. I would also inquire as to what exactly makes the pricing formula the way it is, and why those are the only values taken into account.
The one thing I found confusing about this chapter was the LOI, and the way it differs from a terms sheet, as they both seem very similar to me. I did not find anything that I particularly disagree with.

My Exit Strategy

To be perfectly honest and straight to the point, my preferred exit strategy is always decided with one goal in mind, financial profit. I plan to exit my business at some point (as i do plan to enjoy my life and retirement), but that point will come when I feel I no longer have to offer anything to the company i created. In shorter terms, when my usefulness into improving and bettering the company comes to an end, I plan to sell it. And for as much money as I can.
The particular reason I have selected this exit strategy is because of the same reason I started this venture, financial gain. Now while some may say I lack passion and all i think about is money, which I understand given how I have phrased my thoughts, it is also important to understand that doing something I like does not necessarily have to be the same thing I do for financial gain. I simply spotted an opportunity which I could grow into a profitable company, simple.
I think that having financial profit as a goal in my head from the very beginning has been very influential in how I make decisions in the company and how I spot opportunities. Since profitability is a key point, spotting opportunities that are worth chasing has led me to careful evaluation of every step I take with a company. It also affects me in how much I play to grow this company and my decision to sell it.


Sunday, April 3, 2016

Week 12 Reading Reflection

The thing that surprised me and I just learned about after reading this chapter is that there was so much depth when it came to growth both as a person and as an entrepreneur. This means that while we may have an exact idea what what we seek for both our companies or ourselves, we may not fully sight our actual objective unless we grow.
If i had to ask the author 2 questions about what it is that makes a person and entrepreneur is what strategy they think is best under different systems and situations? And what if we have inserted a very flexible and volatile market?
I did not specially find anything confusing as I saw the message that the authors wanted to convey. Also I did not find that I disagree with the authors since I am so new to entrepreneurship.

What's Next

Existing Markets:

What I think whats next for my venture, I think that I should begin targeting new customers, find a way to do it and expand the brand.


I think that based on this information that I was given, I am now better able to understand what new demands are and what interests certain customers and what will end up attracting new people in the long run. Now I believe I just have to have find an effective and cost efficient way of approaching all these prospective customers.
The way I plan to do this is by looking to new markets and conducting a customer scan and based on responses I can formulate a way to reach and target the vast majorities. This way I will have a more steady customer base and this will also foster loyalty.

New Markets:
For new markets i planned to target people that are the complete opposite of what I'm currently targeting. This means I will ask pet owners and non pet owners alike. Thus giving me a wide range of people and the way they think.


What I learned from this new market is that many different people have different preferences and different tastes. There fore it is essential to understand a large portion of your market in order to make profitable adjustments. This means that surveys and data collection are essential if one is to understand their target market.
Whether it be by offering special offers, discounts and sales, it is or by opening up the app and encompassing more of the user's life.  It is important to adapt to new trends and new interests that may arise in the public at any give time. And in these options you create, step in and make a lucrative situation out of what other wise might just be a new trend.

Tuesday, March 29, 2016

Venture Concept No. 1


This week I'll be writing about my venture concept and about the process of its inception. This process ranges from the very beginning of this class and culminates in the creation and materialization of my very own idea, which will hopefully one day be put to use in a profitable manner. In order to fully comprehend my venture concept, one must first go back to the origins of its creation; for it is essential to understand a person’s motives if one is to truly grasp what the venture means in a more profound way than just another way to generate revenue. My idea first arose from observing; as in many cases, when one observes the world around, it becomes easier to identify things that aren’t being fully taken advantage of and therefore improve them. Another common occurrence is the identification of a problem and the subsequent creation of a solution. Well my venture concept is based on the latter, as I one day observed a pet owner frantically search for her missing dog. This event reminded me of my younger days, where I would chase my dog around my neighborhood every time it ran away and sometimes I was simply unable to find it. This motivated to find pet owners and simply ask questions; through such simple inquisitive means I was able to generalize that there is no current means for a pet owner to properly and reliable locate its pet. This generalization was able to bring to light an issue that many local pet owners suffer from, thus creating a target market for me. This newly found market consisted of young adults ages 18-30 that owned pets. In a geographical sense, this audience was mostly local due to my confinement and limitation to the city of Gainesville. The fact that pet owners value their pets so highly translates to immediate demand for any means of locating them if lost; yet while this opportunity seems to present itself locally, it is only logical to extrapolate this situation to any town or city with a big enough population of pet owners, thus allowing for the creation of growth for this venture. Thus began the process of creating a solution for this newly found opportunity. The creation of a solution isn’t always as easy as some might perceive it to be, rather it is a meticulous process in which many ideas are subjected to trial and error more times than I’d care to count. Nevertheless what really seems to drive a good venture is a reliable innovation that appeals to a certain market, in my case, local young pet owners. In due time, I came up with an idea which can be considered incrementally innovative as opposed to radically so. I thought that there are current ways to locate lost pets, through installation of chips and other devices that allow for localization of an animal. This process, however, has a cost drawback as not many young adults have the means to afford such an expensive process. This is where I decided to take advantage of a currently popular means of interaction, social networks. Through the modification of a basic network plan, I would in theory be able to create an interconnected social structure dedicated to pets, whether it is finding them or simply interacting with other pet owners. This way I am not creating a drastically new idea, but rather modifying an already successful one and repurposing it to fit the needs of pet owners, my target market. Through the creation of this application and possibly a website, I would attract the attention of many businesses who provide services as well as products to pets and pet owners alike. This source of revenue would be highly marketing based, with some side revenue collected from selling data such as user preferences and interests. With the creation of this new application, users will be able to easily access a network of similar individuals with common goals besides simply interaction. The original goal of this venture is to allow for pet owners to easily and accessibly engage in the finding of their lost pets. What makes this venture especially attractive is the simplicity of access and usage; the user interface will be as simple as some of today’s leading social networks. This venture will be organized as a tech company, driven largely by programmers and information technology employees as well as marketing personnel in order to spread the brand, thus ensuring appropriate staff is in charge of tackling any issues or problems that might arise. My most important advantage going into this venture is the untapped market I will be exploiting, as I am the first to enter this market, I will hold a large market share with virtually no direct competitors. My next target opportunity will be to spread the usage of my network to a national scale and firmly grasp bigger cities and major metropolitan areas. Lastly, I know very little of what the future has in store for me. But I do know where I’d like to end up, with this venture started; I plan to simply continue living and observing. And who knows, maybe I'll find another golden opportunity that will allow me to create another solution for many people out there.

Friday, March 25, 2016

Week 11 Reading Reflection

The single biggest surprise while reading this week's article about not only creating but also maintaining an innovation strategy, is that many companies fail to align their business strategy with their innovation strategy. This then creates discord between the company's general course of action and the goals it sets. One thing that was not all to clear for me is how a company decides where to heavily invest in terms of areas of their business, whether it be R&D or manufacturing or marketing. I feel there area plethora of factors that can dictate what area a company should centralize and they tend to change quite often with new trends emerging. Therefore one question I would ask the author is when and how does a company know which trend to invest in and which opportunities to capitalize given the current state of the market they are in. Another question I would ask is how does a company know when to abandon a set goal and when to pick up a new one, does it depend on financial factors? Or maybe on market trends and opportunities? Or even a combination of both? I believe these questions are essential to ask if a firm is to be the leading entity in its field. Lastly, I do not specifically disagree with anything the author says, his argument and supportive data and reasoning seem all very sound and effective.

Amazon Whisperer

The main sources of revenue, or my main revenue drivers are the cost users of my social network will pay to download an app (which could potentially shift to a free download) and any advertising as well as information any third party company would want from our user base.
I think that a very smart next step would be to design my network so that, much like Facebook, it matches user needs and interests in searches and posts to any potential advertising offers that might satisfy said needs,
This next step does not only create an easier way for our user base to extract value out of using our app, it also inhibits loyalty not only from our users but also from companies who use our app as a medium of advertising. Helping put these two elements in contact with each other will not only save users time, it will also save any company looking to expand its brand a lot of time and money.
While Amazon does not necessarily sell social networking apps, I believe that I could foster a partnership with Amazon to more easily connect users with any specific pet products that they are currently looking for or happen to be trending. This would require a lot of data analysis as well as monitoring traffic and patterns in usage and connectivity. Through this use of a partnership, I believe my social network will enhance its influence over our user base and offer a wider arrange of not only services but also products as well.





Wednesday, March 23, 2016

My Unfair Advantage

The following is a list of my venture's advantages:

- Social Interaction
This is a key aspect to the creation of a social network. Social Networks are very specific creations which only serve specific purposes. Given that I will be able to bend those specific purposes to my advantage puts me in a market with little competition.

- Grassroots Reach
With my venture starting out at a local level, I believe it to be essential that I mold it so that it can reach as many locals as possible. While other products or companies may aim towards a larger more general population, I will specifically get to know and target locals.

- Small Cost to Consumers
When compared to certain services and products already out there, the usage of a social network seems an infinitely smaller cost when you compare an App to a new kind of TV.

- Humanitarian Appeal
This kind of appeal relies on people's emotional side, by helping lost pets reconnect with their owners, people in the community will feel they have done a great deed.

- Interactive Elements
As with pretty much any app out there, interactive elements can make or break a venture. While many apps offer high interactive services, few of them are related to a social network. This is where I plan to differentiate myself from competitors.

- Inexpensive Maintenance
The low cost of maintenance for upping a social network will be one of the key money savers in our venture. Compared to manufacturing/marketing/selling costs other might face, by making our product online and interactive we can greatly save on maintenance.

- Low Fixed Costs
Due to the lack of physical facility to store or manufacture our product, fixed costs (which accounting has taught me can be a huge pain in the ass) can be avoided, therefore savings us thousands.

- Easy To Use
Where many apps fail is the level of easy in which a user can navigate and explore the many things the app has to offer, User interface is challenging because is isn't always easy to create a beautiful, easy to use, informative app. Nevertheless, I feel we can mold our social network to encompass the basics and grow it from there with plenty of user feedback.

- Local Appeal
The local pet community here in Gainesville has voiced their interest in a way to not only communicate and get to know other pet owners, but as a resource to help others or themselves find their respective pet.

- Growth Potential
The growth potential for a brand can always be big, when done right, revenue from sales, popularity, advertising and sponsoring can be a big part of our income.


After much thought and consideration, I have concluded that my top resources are the low cost that it will bring to consumers compared to the high benefit and also the ease with which users will be able to navigate and utilize our app. By designing and inexpensive, efficient and elegant app, we can bring together the pet community of Gainesville and eventually expand to new heights and reaches.


Friday, March 18, 2016

Week 10 Reading Reflection

For this week's reading on financial information and things to take into account when preparing a financial statement, what surprised me the most and definitely what I did not see coming was the sheer amount of components and information that has to be considered in order to produce an accurate and informational income statement. Given that I am a finance major and have taken a lot of finance major classes, I have been recently exposed to a few of these concepts and therefore am pretty familiar with what some of them mean, therefore I did not really find anything that was specifically confusing. If I could ask the authors a couple of questions, they would be when making a pro forma statement, how can the company account for future intangibles and unpredictable events such as markets. Also, how does one determine which of all the ratios is the best fit in order to get a precise picture of the company's financials, or do they vary depending on what you look at? Is there a general approach to this? Lastly, I did not happen to disagree with anything that I found in this chapter, everything seems sound and it all makes sense.

Wednesday, March 16, 2016

Elevator Pitch No. 3



The last feedback i received was for my second elevator pitch and, in my opinion, some of the most valuable. It mainly consisted of peers telling me my idea was good and solid but I seemed nervous about it somehow. I decided to address this issue by practicing a lot. I practiced and practiced in from of mirrors and friends, and did a few takes on this pitch. Hopefully I don't seem as nervous as before, even though I still kind of was.

Sunday, March 13, 2016

My Secret Sauce

Time to sauce on all of you! This week I'll be talking about my secret sauce and what makes me different from the rest of the masses. Firstly, I will discuss the five main points of human capital that i bring to the table.

1) Multicultural experience: While some may think this not to be an important trait to have, I believe that it is essential and vital in a world where countries and societies and companies are becoming ever more interconnected and interactions are requiring a great degree of sensibility and experience.

2) Multilingual: I feel this goes hand in hand with multicultural experience, the fact that I have been fortunate to live in multiple countries growing up means that I was able to experience different languages and in turn, learn them fluently. I currently speak over 3 languages and I feel that will give me an edge over others who do not as I will be able to easily interact and possibly secure deals, contracts and even funding.

3) Multiple Perspective: I feel that one of the traits that can set me apart is my ability to consider an issue or problem from more than my own perspective. This can give rise to new ideas and solutions i previously may have not considered.

4) Professionalism: Another trait that I believe sets me apart from any competition is my dedication to professionalism. In a modern business world, I am able to hold professionalism to the highest regard and perform at a level worthy of being considered professional. This means being accountable, responsible and dependable.

5) Creativity: Lastly, a greatly important trait to have is creativity. And I'm not necessarily talking about it in a general sense, as many people can be creative. I am talking about it in a personal way. One that only belongs to me, as I am able to envision a project or product as the way it should be to maximize my chances of achieving the goal I have set forth for myself or my group.


According to my first interview, I am a very understanding person. I feel this could be a vital skill in understanding the general public and their needs. In turn, I could find and exploit a business opportunity given their unmet needs and necessities.




Creativity is a good trait i think others see in me because of the value of ideas and the ramifications and implications of such ideas.






I feel that being a go getter is a very good thing to have in a leader, entrepreneur and person as a whole, the drive to achieve your ideas and goals is a major key.

Persistence is key to achieving your goals in life. Because if you are easily discouraged or give up as soon as things hit a bump in the road, then you can't be as successful, therefore this is awesome.

Being innovative is a great characteristic of a person due to the fact that they are visionaries, they spot people's needs and create a solution that they can turn into a product or company.



I see myself as a very easy going person and funny and laid back, but apparently others see me quite differently. They seem to see me as a creative character that goes after what he wants. I think that we are both right in our certain ways, maybe I truly am somewhere in the middle and don't fully know myself yet. I wouldn't make any corrections to the list given that it just feels very right.

Monday, March 7, 2016

Idea Napkin No.2

1) I am a second year student at the University of Florida. My talents include sports like soccer and an ease with numbers as I can quite comfortably deal with them. My skills and experiences are that of an internationally educated student, I have learned over 3 languages while living in 3 different countries and I believe that is a key to setting me apart from others. My aspirations are to continue traveling the world and working on multiple projects and meeting new people and creating new experiences while doing so. If this business were to take off, I see myself devoting a large portion of my time to expanding the reaches and implications of the basic concept of my idea.

2) The product I am offering is an application for mobile devices that would allow pet owners to create and utilize a social network for the purpose of interacting with other people in hopes of recovering or finding a lost pet. Users will be able to post notices of any lost or found pet in the local area, making it easier for a pet owner to access the platform and simply get in contact with whoever found his or her pet.

3) The market segment I am trying to reach are young adults ranging from 18 to 35 years of age. I believe this young population to be rather avid in dealing with current technology and social media. This will facilitate the spread and usage of the application. Out of that target range, I will specifically target pet owners or animal lovers, who will specifically take an interest in helping the local pet community avoid lost pet cases.

4) For a small, one time purchase/download fee, customers will have access to the full application and will be able to become part of an exclusive pet owner social network. Not only that, users will also save valuable time due to the facilitation that my application will offer in finding a lost pet.

5) What sets me apart from competition is the lack of focus from my rivals. While others may create groups in social media or establish a hotline, I believe my application solution will be more beneficial in terms of efficiency, simplicity of user interface and price.


I believe these elements are well blended together, they cover a variety of ranges in which an issue could arise and I could efficiently solve it. My background and major in finance will allow me to manage the company's finance with ease while i would have to possibly hire app developers in order to help me with the creation of the network as well as upgrades and maintenance.

While I did not do the first Idea Napkin exercise, I believe that some good feedback would run along the lines of efficiently spreading awareness of the app and the importance of a good, strong and efficient marketing campaign so that we can reach as much of our target audience as we can.

Sunday, February 28, 2016

Week 8 Reading Reflection

During the eight week and the reading we had to do for it, I found some things that I previously had overlooked and not payed much attention to. One of the things that surprised me, for example, is the fact that start ups usually seek debt financing before equity financing. This might be due because they believe in themselves and their ability to foster a company and see it grow.
One part of the reading that was rather confusing to me was the Private placements section and the concept of direct public offering as opposed to IPO's. I found it hard to grasp the basic concept and the difference that each has in comparison to the other. If i had the opportunity to ask the author's a couple of questions on the reading, it would be about venture capital firms. I would want to know in modern day times what is the criteria that a venture capital firm has in order for them to consider your start up a good investment, also I would ask under what circumstances and to what degree of freedom would I be able to run my company without external interference in the event of equity based funding. Lastly, I happen to think that the micromanager section of angel investors is a bit biased, it just seems so negative to assume that every micro manager, hard working, self made individual is a pain in your company's future because they seek to manage and keep an eye over your operations.

Half-way Reflection

In this half way reflection,  will attempt to communicate to any future prospects of this ENT 3003 class and give them advice on how to be tenacious and succeed in this course. Also,  I plan to also talk a bit about my experiences and what I've learned.
One of the behaviors that I have used and develop in order to keep up with the course and the work we have to do is definitely time management. Now i understand this is probably what everyone will tell you, time management is key and important and all. But I really cannot stress just how crucial it is, and not just for a class or just for college but life and anything you do. It turns a mess of stress in manageable tasks that really are not that bad when you don't have a deadline in 20 minutes.
This one time, I had to go out and conduct a survey to random people about my product, I thought that would be way too embarrassing so i thought about skipping that assignment. But then I realized that without risk I would make very little progress and so I went out there and did it. Not for the grade or GPA but for myself. And that really is an important part of this class as it is made and designed to benefit you. This along with other activities have created a tenacity in me to go and do what i have to do without being uncomfortable or shy, but a better person overall.
Three tips that I would give a person about succeeding and being tenacious in this class is to learn to manage your time properly, do not leave things for last minute. Also, it is perfectly ok to do something out of the ordinary and step out of your comfort zone, have a little fun. And lastly, enjoy the experience, because if you go through this class dreading every single part of it, then might as well not take it. This class is about the experience and how it changes you and your mindset into an entrepreneurial entity.




Friday, February 19, 2016

Week 7 Reading Reflection

In this week's Harvard Business Review reading about market segmentation, I learned that demographic segmentation is seemingly no longer a valid way to interpret population and demand for whatever it is that a marketing team is attempting to bring to market. It looks like marketing techniques have shifted from identifying a product with a company to focusing on the importance of a product to consumers. One of the things that was unclear to me about the reading was how one is able to tell which type of customer to reach under which approach to segmentation in order to maximize reach and profits. What criteria are behind the use of each type segmentation in each different situation? If I had the opportunity to ask the authors two questions about this reading, I would certainly first ask them to clarify my previous question about which type of segmentation is better under which conditions. I would also ask what does a marketer look for in a modern setting when trying to connect consumers with his new product since demographics seem to be outdated.
There wasn't really anything I specifically disagreed with, only a few things that I was slightly confused about.

Wednesday, February 17, 2016

Elevator Pitch No.2

For my second elevator pitch, I worked on my eloquence and delivery skills. Since I received an overwhelming amount of positive feedback from my first pitch, I am changing very little as to the content and concepts presented in my pitch. It seems there is a very decent demand for an app that would allow users to connect and network with other users in order to find and reconcile lost pets with their owners.

I would lastly like to thank everyone who offered their feedback, as it was vital in the bettering and conceptualizing of my pitch.

Sunday, February 14, 2016

Interviewing Customers No.3

This week I chose to interview some of my friend's friends that I have not met before. I asked them to identify themselves and also posed questions that would give me a better insight as to how they would relate and fit in my app's target market.

As a college student, Katherine was asked if she owns a pet, if her pet has ever fled or been lost and if she thinks she would benefit from a pet finding app.


Robert was also asked the same questions
As was Yaima
And Guillermo
and lastly Richard

What I learned from this interview is that there are a lot of pet owners with different situations and different unmet needs. From this I specifically can tailor my marketing campaign to target the right audience.

Wednesday, February 3, 2016

Elevator Pitch No.1

For this elevator pitch, I decided to create a mobile friendly application called Pet and Found which will enable users to register, submit and inform other users about any stray animals or pets they might find in the local area. By building and expanding this network,  a run away dog or cat can more easily be found and returned to its appropriate. Pet and Found will create a new way for pet owners to account for any mishaps that might occur when talking about the hassles and troubles of losing your pet!



Sunday, January 31, 2016

Week 4 Reading Reflection

This week's reading related to innovation and the way it can shape industries and the way it can build some pretty interesting things. One of the things that, as I was reading stood out to me as different from anything I expected was the way that creativity can be structured. I usually assume that creativity is often abstract and free and wild at times even. But through the reading I came to understand that there is an actual process to it and how that can be a very structured occurrence. The thinking process itself and all of its parts are what stood out in particular because it helped me visualize a process that is otherwise intangible. One of the more confusing parts of the reading was in my opinion the Areas of Creativity. There were more areas of creativity than I thought possible, and I wonder if maybe they can interlace and overlap. If I were to meet the authors and have the opportunity to ask anything I would probably ask where they think creativity currently stands in comparison to the way it was used in the past. I would also ask where do they see it going, to perhaps a major factor in creation of great companies or something similar?. While not disagreeing with the author at any specific points, this chapter has taught me a lot in terms of insight and conceptual knowledge.

Monday, January 25, 2016

Top 5 World Problems

In this follow up post to my previous list of problems facing the world, I will attempt to gather what I perceive to be the 5 most important issues out of the 10 previously mentioned. These are issues that currently affect the world in a global scale and are coupled with solutions I believe will maximize effectiveness.

1. Financial Instability
2. Nuclear Weaponry
3. War
4. Socioeconomic Disparity
5. Excessive Population Growth

Also below are the solutions to these 5 problems ranked in order of feasibility, that is, how easy and implementable the solutions are.

1. Controlled Strengthening of Weaker Governments
2. Standardized World Market Regulations
3. Nuclear Disarmament
4. Extra-planetary Colonization
5. World Charity Fund

I ranked my problems in the above order because of immediate threat to our global society. I believe that many countries' economies are interdependent on each other, much like the recent China crash rattled markets across Europe and even the U.S. Thus I believe that mishandling our financial markets could very well be a recipe for disaster. Nuclear Weaponry and War follow close behind due to their sporadic nature. It is sometimes very unpredictable but still extremely harmful to our planet and society. Lastly Socioeconomic Disparity and Population Growth are less immediate problems but equally as important.

When it comes to my solutions, they all think on a rather big scale, as I believe that acting big is the only way we can swiftly and decisively end this problems and properly take care of them. I ranked these based on feasibility, which means that Responsible Strengthening of Weak Countries is something that could easily be done by global powers and supranational organizations. My next solutions could be considered far-off what reality really is like, but I stand by the ideas of regulating world markets and removing nuclear armament as a viable choice of actions for countries. Lastly my least feasible solutions are things that still have time to come to occur, as there is no immediate need for planetary colonization or no immediate desire for an international charity fund for emerging countries. Yet I feel these are rather simple solutions only made difficult by governments and politicians' inability to agree on a certain way to solve an issue.

UN Assembly

Sunday, January 24, 2016

Week 3 Reading Reflection

In this Chapter, we talked about the entrepreneurial mindset and how it affects individuals, both from an ethical perspective and from a psychological perspective. We looked at different cognitive patterns and different decision making scenarios and styles that help shape the way that individuals and organizations think of the entrepreneurial venture.
One of the biggest surprises and new things I learned in this chapter is that the decision to become an entrepreneur derivates from a number of factors, some including personal characteristics, preferences in lifestyles, the business environment and any personal goals the entrepreneur might have. Before I used to think that being an entrepreneur was a simple decisions that is formed and created in a single moment, but now I understand that a series of factors come into play for a decision like that.
One part of the reading that was especially confusing to me is the Ethical considerations that many entrepreneurs can have. It is still somewhat hard for me to understand under what specific circumstances would an entrepreneur give up a golden opportunity for the sake of "correctness". I understand if it is a minor circumstance in which loses are minimal or negligible, yet when it comes to big decisions, it should be an entrepreneur's motto to keep building and moving forward in the best possible way.
If I had the possibility of asking the authors 2 questions my first one would be In which situations can an entrepreneur give up a big opportunity for profit for a lower profit, yet ethical option? I believe that in order to move forward in my entrepreneurship experience I must first understand all aspects of this endeavor. The second question I would ask the authors is which kind of issue does one prioritize over the other, network issues or leadership issues? This would greatly help in fully understanding what a company must prioritize in order to remain profitable and in business. I didn't quite find anything in which i greatly disagree with the authors, simply parts where I did not fully understand what they were communicating.

Identifying Local Opportunities

In this post, I will attempt to identify 5 situational opportunities where an entrepreneurial mind can come up with an answer that will not only benefit the individual, organization or community but also possibly yield some profit for the entrepreneur as well.


My first article titled "Your next Uber driver might have a criminal record" talks about Uber and their recent change in policy in California. This new change would allow people who have been previously convicted of a non violent or non sexual crime to become Uber drivers. The problem in this story lies just beyond what is clearly visible at first. Clearly the general public is affected and their willingness to utilize Uber might be affected due to concerns over passenger safety. But what does this really mean to Uber? It means that in a market where they are reaching for extensive coverage, their popularity might be reduced and in turn revenue would be decreased. It is imperative that Uber's target market and revenue figures are not several affected by this change in policy, which will give it greater expansion power but it might come at a cost.

http://blog.sfgate.com/techchron/2016/01/21/your-next-uber-driver-might-have-a-criminal-record/



My second article speaks about the French government and how they have put out a need for a standardized French keyboard. In the article "Quoi? France wants keyboard adapted to proper grammar", the French government has been complaining of the inefficacy of the current AZERTY keyboard and instead is looking for options into a standardized version. With the current situation, it is very hard and nearly impossible to produce a French grammatical masterpiece, as there are words, letters and accents that are hard to recreate in a timely and simple manner. With the resource of the French Ministry of Culture, it should prove very opportunistic for any who manage to catch the attention of the government with any prototypes.

http://www.sfgate.com/business/technology/article/Quoi-France-wants-keyboard-adapted-to-proper-6776558.php



My next article is titled "Single family homes soar in Broward County" from the Miami Herald. This article talks about rising prices in single family homes in the Broward County area of South Florida. This was largely due to a good season for home selling combined with a dwindling in supply for the market. This will drive prices up and leave prospective home buyers with less options as prices keep climbing. With such high prices affecting first time home buyers, they may look to alternative options such as condos or even the renting market. This shows the opportunity that a lateral market with enough supply could obtain by providing an efficient and profitable outlet to home buyers who can't find affordable properties.

http://www.miamiherald.com/news/business/real-estate-news/article56091840.html

Next I will talk about another Herald article that talks about Miami and its slum-like areas. The problem here is had by the city of Miami since it is responsible for the security and maintenance of its neighborhoods. The problem with these low income areas is that buildings and other facilities are in less than acceptable condition but the revenue earned by landlords is not enough to finance a repair and thus it becomes difficult to improve the current situation. This problem is caused by years of neglect in part by the city and by the land owners, yet it offers an unparalleled opportunity in the real estate area, where value can be created and added to areas previously unthought of.

http://www.miamiherald.com/news/local/community/miami-dade/article56201600.html

My last article in which I wish to showcase an opportunity that could arise out of a current problem in the eastern United States. The current blizzard/snowstorm that is ravaging the east coast has brought to South Carolina 3 deaths. This problem pertains to every individual who is affected by this weather. If people are starting to leave their house a lot less due to safety concerns, then they are more likely to focus more on the domestic aspect of their lives. This gives a small temporary edge to any who seeks an opportunity in the domestic aspect of human lives.

http://counton2.com/2016/01/24/3-dead-during-snowstorm-in-south-carolina/







Wednesday, January 20, 2016

World's BIGGEST Problems

In this post, I'll discuss some of the worlds biggest problems and outline some (perhaps too simplistic) solutions that I believe will either solve or at least improve the current situation.

1. For starters, I would like to bring up the spread and presence of nuclear weaponry. While heavily regulated and closely watched, nuclear arsenals hold an immense capacity and potential for destruction. As such, I would elevate the levels and uses of diplomacy so that in any confrontation nuclear weapons are not even a last resort.

2. I would like to bring in war as a separate entity from nuclear arsenals because these happen on a small scale throughout the world. I believe that we can stop these armed conflicts with the proper and supervised creation of a strong government in areas where there is no authority to stop these conflicts.

3. Diseases have always been a part of human history and we have no reason to believe they will stop any time soon. When considered in par with current globalization and interconnectivity, the spread could be unprecedented. Therefore I suggest stricter control and monitoring of abnormal occurrences that could signal the rise of a new epidemic.

4. Socioeconomic disparity I think is another big problem that is worth mentioning in this list. As the gap between wealthy and poor grows, not only do we force more people into poverty, but we are also creating more crime, terrorism and general dissatisfaction. This in turn leads to war and revolution and violence. I think a cool idea would be to create a world charity fund. Where nations donate a certain percentage in taxes in order to strive and close the gap in our current society.

5. Renewable energy is one of the most sought after answers to our current issue of depletion of natural resources.  This is an easy answer to one of the world's most currently pressing matters. It is also feasible to invest money in research and development of new and more efficient ways to power our future.

6. Population in the world as of now in the the billions and with exponential growth, we will soon surpass our planet's capacity for us as a species. This is a problem that has been growing with time and the more time passes, the less time we have to deal with it. While exploratory space missions are already in place, I would suggest seriously diverting funds in order to greatly move up the schedule and achieve some feasible results sooner than we expect.

7. Climate change seems to be a fervently discussed topic in recent years. It is imperative that international organizations aid in the creation, implementation and enforcement of rules or guidelines which will serve to slow and even reverse this issue. This way we avoid all the unwanted consequences of climate change.

8. Lack of food and water in several nations that are still developing are some of the greater causes for loss of life and suffering. Through the creation and implementation of a world charity, such problems can be quickly and efficiently addressed

9.Political instability is a growing concern with current countries competing for power and influence. While political tension is highest amongst weak nations, strong ones such as the U.S. and Russia also possess their differences which drives animosity. The strengthening of National Institutions such as U.N. could serve as an mediating power.

10. Financial instability is a risk that few keep in mind but one that would have vast implications on our global system. By regulating and keeping a closer eye on global economics, financial crisis and possible disasters become preventable.


Tuesday, January 19, 2016

Very Short Interview with an Entrepreneur No.1

The entrepreneur I chose to interview for the occasion is a close family friend. I briefly talked about him in one of my previous introductory posts. His name is Nelson Asanza and he runs his own telecommunications project company in Ecuador. During our brief yet informative conversation he made some very interesting points which I would like to share.

1) "As a successful entrepreneur and looking back to the years of work you had to sacrifice to get to where you are, is there any advice that you could give your older self that would have greatly helped you at the time?

"Yes, most definitely do not give up. The road to your own dreams is not easy but there is a thrill in chasing it and working for it. I spent so much time worrying that I would fail, I wonder the things and places I could have gone and done with it. Do not give up would be my best advice."

2) "As a graduate with an engineering background, how did the idea of entrepreneurship come to you?"

"Well to start you have got to understand that being an entrepreneur and doing something for yourself is not a thing that is limited to a single career or a single profession. I simply knew I had a vision, a dream. All I had to do from then as have the courage to pursue it and the work ethic to see it through all the way."

3) "Is there anything you wish you would've learned during your education that could've been useful along the way?"

"I wish I had learned more about finance and the financial world. There comes a point where eventually finance plays a big role in your journey, so I wish I knew a bit more about that. And cooking, I also wish I had learned to properly cook."


One of the most important things I have learned from this interview is that being an entrepreneur is not a career decision. It is rather simply a choice to lead your own life and to work for the things that you chose to work for. That the requirements, as put by Nelson, are simply a dream and the will to work to see it come a reality. Such a simple yet complete view on the journey to being an entrepreneur are what motivate to see my dreams one day become a reality.

Sunday, January 17, 2016

Bug List

While going through my daily routine and figuring out who I am going to interview in the coming weeks or what I am going to eat that evening, I realized there are actually quite a few things that catch my attention in a rather negative way.
1. When water fountains are warm and not refreshingly cold.
-Perhaps a faulty cooling system?

2. Getting blisters in the ankles whenever a new shoe is worn.
-Friction between ankle skin and shoe surface

3. The minimum amount of withdrawal at an ATM
-I don't really know why this would be in place

4. Uncovered walkways, having to walk during rain
-Budget does not allow?

5. The walls in my apartment are too thing and I can hear people walk outside/on the floor above
-This is a common one, and maybe it is due to me not being willing to pay a premium for such commodity

6. Misplacing my keys
-Lack of organization? Or lack of designated place for them?

7. Dirty dishes in the sink without people washing them
-Lack of time in people's schedule or maybe just irresponsibility

8. Clicking a pen when the tip was already out
-Lack of visibility or prominence in the tip of the pen

9. Attempting multiple times to insert a USB into its port
-Lack of instruction as to which side belongs facing which way

10. Uncomfortable seats in the bus
-Lack od budget for transportation in Alachua county

11. Narrow hallways in certain buildings throughout campus
-Rush hour makes it so that its impossible to traverse the building

12. People that fall asleep in class
-Simply don't show up if you'll sleep.

13. Temperature in public buses
-Those range from freezing to super moist, and i don't know why?!

14. Complicated packaging that is hard to open
-Content safety reasons? Although it seems unnecessary to me

15. Scissor packages require a scissor to open!
- That is unheard of and defeats its own purpose

16. Hard to reach toothpaste at the end of the tube.
-Design flaws, I'm surprised no one has addressed this in a major way

17. The difficulty in reaching a dry cleaners, their availability seems scarce
-Maybe low demand, but still annoying having to find one

18. Lack of space in crowded libraries during peak hours
-Maybe the library should have a system that makes it easy to track library capacity and space availability

19. Always forgetting to return any rentals and having to pay an extra charge.
-It happens because of a lack of reminder system that is yet to be created

20. Losing signal inside buildings.
-Perhaps a stronger network by a big telecom company will improve upon this?

This list of things that bug me was surprisingly difficult, as I might complain about something for a minute or so but completely forget it the next hour or by the time i get home. There are, however, an astounding number of things that could be modified to make my life easier.

Week 2 Reading Reflection

While doing the reading for the second week of this course, I noted right off the bat some peculiarities that I thought I would not encounter in a class like this. Whereas I once thought of entrepreneurism as a simple business starting skill, I have come to realize that it is so much more than that. To some it is a mindset, to others a way of life but I could have never guessed the sheer amount of detail, research and information that a seemingly simple course like this can have. Amidst all this information I found some rather confusing sections, for instance, how is an entrepreneur to make a decision between saving a business and being ethically correct? At what point is one characteristic such as profitability more important than others like ethical correctness? I believe there must be a balance, but at which point does the scale point the other way? If I could ask the author any couple of questions I would probably ask as to the qualitative research done in order to support the findings in the book. It is easy to gather number and formulate theories, but when it comes to the real world I would like to know where and how was such data gathered. This I believe will lead to a clearer understanding of the material by providing situational context and paving the way to a better grasp of the bigger picture. There were no specifically controversial situations in the reading, as I was for the most part open to new concepts and ideas. I was however taken aback by the depth that entrepreneurship can achieve, not only in terms of data and terms and theories but also as a concept. It is able to reach many different audiences, more so than i had previously imagined. The reading has definitely invited me to look at things around me in a  new light.